The beginning of a world-class partnership

High Coast Invest with regional partners visited South Korea from 4th through 9th of October, invited by Sono Group to experience the various hotel concepts and other operations. Our visit was characterized by world-class hosting, and we got to see and understand a lot more about what Sono Group has to offer its guest, partners and collaborators. 

Following the MoU signed in August, our cooperation and relation has developed further. Sono Group has an advisory role in developing the High Coast hospitality business, to be followed by joint ventures with local businesses. Further on, Sono Group aims to run operations of its own in our region, with at least 1 concept hotel.

Presently, we are discussing:

  • Pet business-concept applied to Swedish and Scandinavian market. Includes local partners in education, pet food, veterinary services and other auxiliaries.
  • An outdoor-themed brand hotel, focusing on the unique High Coast experience. Sono Group is looking for local and regional partners.
  • Sono Group is searching for partners in sales and distribuition of its new, sustainable textiles for hotels and the hospitality business.
  • Sono Group is open for cooperation with local entrepreneurs on running a “village hotel” concept, with guests staying in separate houses/bungalows.
  • Sono Group is looking for joint ventures into sustainable solutions for its South Korea operations, for example in the areas of energy efficiency and sustainable materials.

In November, we are happy to invite our South Korean partners to the High Coast, to experience first-person the unique campfire spirit and beautiful setting that has already seen the destination thrive.

Our successful cooperation with Business Sweden and Visit Sweden nationally, Höga Kusten Destinationsutveckling and Destination Sundsvall regionally, and with the region’s municipalities, is key to this development.

We hope to present more news from the cooperation with Sono Group within a few weeks.


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